Greg Williams had been designing and erecting steel-frame buildings for over 15 years. He uses cold steel, which is significantly 'greener' than its' hot equivalent. It's stronger and lighter too. So it spans greater distances, giving scope for more design options, with fewer on-site deliveries.
Most of Greg's new business has always come from word-of-mouth recommendations, so his most important marketing tool is his website. This not only endorses the recommendations, it also demonstrates the many available design options for his buildings.
But then one day, his website simply 'disappeared' from the internet. And his original designer seemed to have disappeared too! Greg had lost his most vital sales tool and had no means of contacting the only person who could help to reinstate it.
Cookson Marketing to the rescue! At great speed we rewrote, redesigned and rebuilt his site, uploaded his portfolio of work and updated his logo at the same time. Then we redesigned his advertising and created a potent news story for editorial coverage.
The initial launch of the new marketing campaign was in Farmers Weekly. The phone didn't stop ringing for weeks.