Dinton Farm
Glocal Health Informatics
The Gremium Network
Liberty Steel Structures
The Marlow Society
Starveall Turkeys
NanoCat Logo

Professor Paul Sermon is Research Professor in Nanomaterials at Brunel University. He has a passion for inventing greener ways of doing everyday things.

Like removing vehicle emissions.

The trouble with conventional three-way catalytic converters is that they use rare earth metals. These are expensive and, by definition, in short supply. Also, they're becoming rarer every day.

And there's another problem; a conventional three-way catalyst can't be recycled because it contains poisons.

Paul wanted to find an alternative. So, alongside Cookson Marketing, he pitched for, and won, a government contract (via the Technology Strategy Board) to develop an alternative, and to explore its route to market. Using nano-technology, and with the help of Brunel University, Paul invented a catalyst that reduced even more emissions - without dependency upon on rare earth metals. What's more, it could be both recycled and regenerated.

Cookson Marketing called it NanoCat. We designed and trademarked the logo and created a couple of videos to describe the invention to two different audiences. And we found a logical route to market which will benefit the UK by providing jobs.

Paul and NanoCat (with a little help from Cookson Marketing), are making the world a cleaner, greener, place.

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